BOARD OF DIRECTORS
Jim Chong , Founder and CEO of Cardas Research & Consulting Group. Read more
Selim is the Regional Director, Levant and North Africa at REACH (Research and Consulting House). Read more
Aftab Anwar founded the Asia Pacific chapter in 2004 and has since been actively involved in the growth of this chapter. He is the Chair of the MSPA AP Professional Development Committee. Read more
Bruce Xing Hongyu is the Managing Director of Force Research. He is innovative and acts as a point of advice and leadership of Force Research. He has always been an integral part business and its subsequent growth. Read more
Nabil is the Founder and CEO of GWR Consulting, a customer experience management & quality control company in Middle East and North Africa. Read more
Zaheer Ghani, is Director at Shaw Hotels & Consultancy Services Pvt Ltd. He is the 4th generation in the family to have entered the family business/company and is a actively involved and heading business development and marketing activities, as well as developing new markets across the globe. Read more
Mr KC Tan has been appointed as Governor of MSPA Asia Pacific Read more
Jim's involvement in Mystery Shopping started in 2005 and joined MSPA in 2007. Jim was invited to the MSPA-AP board in 2009 and has been actively involved in promoting Mystery Shopping and best practice in the Southeast Asia countries. He is also an active member of ESOMAR, a founding member of Marketing Research Society of Malaysia, and an Industry Advisor for the Faculty of Science in Statistical Computing and Operation Research - University Tunku Abdul Rahman in Malaysia.
Jim began his career in market research with a regional market research agency in Malaysia. Prior to establishing Cardas Research in 2001, Jim was working with an international manufacturing and retail company in charge of market research, corporate planning, and retail planning and development for the Malaysia and Singapore market.
With over 25 years of market research expertise, data analysis and consultancy, Selim Saad is the Regional Director for the Levant and North Africa at REACH (Research and Consulting House).
He has managed and directed research operations in more than 20 countries in the Middle East and North Africa dealing with local and multinational firms.
He is a specialist in MS, consumer behaviour and attitude, brand equity, opinion polling and socio political surveys. He is also a trainer and mentor for CSR programs and social entrepreneurship
Aftab has more than 15 years of Mystery Shopping experience in the Asian Region, his contribution to the industry is well recognized.
He is also a member of the MSPA Global Advisory Board and the only Member who has served on European, Asia Pacific and Global Boards of MSPA. Presently he is the Chair of the Professional Development Committee of MSPA-AP.
Aftab has successfully conducted a number of workshops in China, Malaysia, India , Australia, Indonesia and Mongolia in the recent past.
Bruce started his career in Mystery Shopping Company since 2009. After years of involvement, he has developed extensive experience of project management, solving complex problems, establishing team structure.
His personal philosophy has always been to nip problems in the bud, this is because I fully understand the way small, localized issues can quickly manifest into global, board-level issues. He is highly enthusiastic and ambitious as working for MSPA-AP that shares the same idea of making mystery shopping more standardized and sustain in the long run
Nabil is the Founder and CEO of GWR Consulting, a customer experience management & quality control company established in 2005. He has led many customer experience strategic initiatives that have had positive impact on many business sectors. Nabil was formally trained in social and behavioral sciences at the Amercain University of Beirut. He has attended multiple executive educational programs at Insead and Leicester University. By engaging and motivating his team, GWR has rapidly expanded to cover every country in the Middle East and North Africa
Along with Shaw Hotels, Zaheer is actively involved in Sales & Marketing of ShawMan Software Pvt Ltd. one of India’s leading Hospitality Software Companies and Bonasera Hotels Pvt Ltd. (Resort) which are family owned businesses.
Apart from work, playing basketball is a passion. Have represented the state of Maharashtra, India at the National Level. He still continue to play at competitive club level and play for the best club in Mumbai.
Mr Tan holds a MBA (Finance) from University of HULL, UK and was a member of The Chartered Institute of Management Accountants, UK
During his 35 years of working experience, Mr Tan was involved in various industries including Finance, Semiconductors, Trading and Manufacturing. He presently holds a senior management position with a multi-national corporation.
Mr Tan is also an active member of Friends-In-Charity, a charity group formed by like-minded individuals to help out those needy/elderly folks in society.