MSPA Asia Pacific  Sub-Committees

Keeping in mind our Mission, “To Give Value to Members” the following Functional Committees have been formed under the supervision of the Board of Directors. 
 
1. MEMBERSHIP COMMITTEE 
The Membership Committee is responsible for developing the plan and strategy for the membership growth and retention. The Committee will promote the Association by identifying needs of the members through surveys, members’ feedback and other means. The committee will also work together with other functional committees to increase participation in the conference, workshop and other events of the association. 

Committee Chair:  M Saidul Haq
SRG Bangladesh (SRGB), Bangladesh


2. PROFESSIONAL DEVELOPMENT COMMITTEE
The committee will promote the best practices in Mystery Shopping Industry by organising workshops, seminars and webinars. This committee will promote and spread awareness in growing markets in the AP region. The core function of the committee is to educate the members in managing their business effectively and training the members’ management team and staffs in the fields like recruiting shoppers, handling International Clients and shoppers, best practice, use of Technology in Mystery Shopping, etc.

Committee Chair:  Aftab Anwar
Startex Marketing Services , Pakistan


3. CONFERENCE COMMITTEE
The Conference committee is responsible for planning and management of the Annual Conference as an effective networking event.  Committee will also is responsible for identification of the conference venue, speakers, sponsors, etc. Also assist in organising the optional events and sourcing vendors for the various conference activities.

Committee Chair: M Saidul Haq
SRG Bangladesh (SRGB), Bangladesh

Committee Members:
1) Jim Chong
Cardas Research & Consulting Sdn Bhd, Malaysia

2) Nabil Rizkallah
 GWR Consulting, UAE.

3) Selim Saad
Reach (Research & Consulting House), Lebanon

4) Zaheer Ghani, 
 Shaw Hotels & Consultancy Services Pvt. Ltd.India

5) Patrick Park
MANN CO LTD, Korea

6) Min Yoosik
FRMS, Korea


4. COMMUNICATIONS COMMITTEE
The Communications Committee is responsible for developing and implementing a communication plan and strategy to increase the visibility of the Association and increasing networking among the members, clients and other professional associations. This committee will assist in managing social media and produce e-newsletters and other communication materials.


Committee Chair: Selim Saad
Reach (Research & Consulting House), Lebanon

Committee Members:
1) Jim Chong 
Cardas Research & Consulting Sdn Bhd, Malaysia

2) Isara Sukgrarongka
Shop Venture Co., Ltd. Thailand

3) Imelda Tanoyo
CustomerXcellence Indonesia

4) Zaheer Ghani
 Shaw Hotels & Consultancy Services Pvt. Ltd.India


5. MARKETING COMMITTEE
The Marketing Committee is responsible for planning and developing a strategy for marketing the Association and its events and programs such as conference, workshop, seminar, webinars and other events to achieve the desired goals and mission of the association. Spread awareness about the association and its activities utilising the Social media to make the Association more visible and effective for the members, clients and other stakeholders. 

Committee Chair: Nabil Rizkallah
GWR Consulting, UAE

Committee Members:
1) Jim Chong 
Cardas Research & Consulting Sdn Bhd, Malaysia

2) Lina Zarifeh
crm Middle East, UAE

3) Jennifer Wells
Above Bench Mark, Australia

4) Srinath Fonseka
Strand & Kearney (Pvt) ltd, Sri Lanka

5) Sourabh Narsaria
Floorwalk Consultants Pvt Ltd, India

6) Shereen Atef Halawa
Mena Mystery Shopping, Egypt

6. CERTIFIED SHOPPER MEMBERSHIP COMMITTEE
The Certified Shopper Membership Committee will help make resources available for independent mystery shoppers allowing them to learn about the industry and give them access to various opportunities as SHOPPER MEMBERS. This committee will work for the mutual benefit of both, the independent mystery shoppers and MSPA Members. The committee will guide mystery shoppers on how to become “MSPA Certified” members and also on how they can be included in the MSPA Shopper Data Base. 
The committee will organise webinars and conferences focused on training shoppers.

Committee Chair: Zaheer Ghani
Shaw Hotels & Consultancy Services Pvt , Ltd, India

Committee Members:
1) Jim Chong 
Cardas Research & Consulting Sdn Bhd, Malaysia

2) Nebal Alam
INVU, Saudi Arabia

7. EAST ASIA DEVELOPMENT COMMITTEE
The East Asia Development committee will focus on creating awareness about MSPA and its activities in the region and work towards the development of Mystery Shopping market in East Asia to include China, Japan, Mongolia, Taiwan, Vietnam, Thailand, South Korea, Macau and Hong Kong. This committee will help to plan and organise training events like webinars, workshops and related programs in East Asia to improve the presence of MSPA.

Committee Chair: Bruce Xing
Force Research, China

Committee Members:
1) Jim Chong 
Cardas Research & Consulting Sdn Bhd, Malaysia

2) William Hu
YouPlus Marketing Research, China

3) Isara Sukgrarongka
Shop Venture Co., Ltd. Thailand

4) Steven Lu
MIMIC Co., Ltd. Taiwan

5) Peter Chui
Best Service Consultancy & Training Co Ltd, Macau

6) Patrick Park
MANN CO LTD, Korea

 We welcome all MSPA AP members to join these COMMITTEES and be a part of the growth of the MSPA Asia Pacific.

Please contact Anu Mehta mspa-ap@mysteryshop.org to know about these committees and send in suggestions.