ABOUT US

- BOARD OF DIRECTORS

Jim Chong

Jim Chong

President & Director Finance, MSPA Asia Pacific
Cardas Research & Consulting Sdn Bhd - Malaysia.

Jim Chong , Founder and CEO of Cardas Research & Consulting Group.   Read more

Aftab Anwar

Aftab Anwar

Director Professional Development, Founder MSPA Asia Pacific,
Startex Marketing Services - Pakistan.

Aftab Anwar founded the Asia Pacific chapter in 2004 and has since been actively involved in the growth of this chapter... Read more

M Saidul Haq

M Saidul Haq

Director Conference & Membership, MSPA Asia Pacific
SRG Bangladesh (SRGB) - Bangladesh.

Mr. M Saidul Haq is a certified management consultant (CMC) from Australia and undertook hundreds of research and studies on various business, social and development issues during last over 35 years in Bangladesh and other countries of the region including Bhutan, India, Nepal, Sri Lanka, Maldives, Pakistan, Afghanistan and Myanmar.  Read more

Bruce Xing

Bruce Xing

Director Development East Asia, MSPA Asia Pacific,
Force Research China - China

Bruce Xing Hongyu is the Managing Director of Force Research. He is innovative and acts as a point of advice and leadership of Force Research. He has always been an integral part business and its subsequent growth.   Read more

Nabil Rizkallah

Nabil Rizkallah

Director Marketing, MSPA Asia Pacific
GWR Consulting - UAE

Nabil is the Founder and CEO of GWR Consulting, a customer experience management & quality control company in Middle East and North Africa. Read more

Selim Saad

Selim Saad

Director Communications, MSPA Asia Pacific
REACH S.A.L - Lebanon

Selim is the Regional Director, Levant and North Africa at REACH (Research and Consulting House).     Read more

KC Tan

KC Tan

Governor, MSPA Asia Pacific

Mr KC Tan has been appointed as Governor of MSPA Asia Pacific Read more

Zaheer Ghani

Zaheer Ghani

Director Certified Shopper Membership, MSPA Asia Pacific
Shaw Hotels & Consultancy Services Pvt Ltd. - India

Zaheer Ghani, is Director at Shaw Hotels & Consultancy Services Pvt Ltd. He is the 4th generation in the family to have entered the family business/company and is a actively involved and heading business development and marketing activities, as well as developing new markets across the globe.   Read more

Jim Chong

Jim Chong

President & Director Finance, MSPA Asia Pacific
Cardas Research & Consulting Sdn Bhd - Malaysia.

Jim's  involvement in Mystery Shopping started in 2005 and joined MSPA in 2007.  Jim was invited to the MSPA-AP board in 2009 and has been actively involved in promoting Mystery Shopping and best practice in the Southeast Asia countries.  He is also an active member of ESOMAR, a founding member of Marketing Research Society of Malaysia, and an Industry Advisor for the Faculty of Science in Statistical Computing and Operation Research - University Tunku Abdul Rahman in Malaysia.

Jim began his career in market research with a regional market research agency in Malaysia.  Prior to establishing Cardas Research in 2001, Jim was working with an international manufacturing and retail company in charge of market research, corporate planning, and retail planning and development for the Malaysia and Singapore market.

Aftab Anwar

Aftab Anwar

Director Professional Development, Founder MSPA Asia Pacific,
Startex Marketing Services - Pakistan.

Aftab has more than 15 years of Mystery Shopping experience in the Asian Region, his contribution to the industry is well recognized. 

He is also a member of the MSPA Global Advisory Board and the only Member who has served on European, Asia Pacific and Global Boards of MSPA. Presently he is the Director of Professional Development of MSPA-AP.

Aftab has successfully conducted a number of workshops in China, Malaysia, India and Australia in the recent past.

M Saidul Haq

M Saidul Haq

Director Conference & Membership, MSPA Asia Pacific
SRG Bangladesh (SRGB) - Bangladesh.

Mr. Haq advises senior management on corporate strategy and planning; investment feasibility studies; regional economic development; market assessment; organizational reviews; project planning and implementation; and assists at board level with facilitation, pricing and negotiation. A graduate in business administration (MBA) from Dhaka University of Bangladesh, Mr. Haq is the founder and President/CEO of SRG Bangladesh Limited (SRGB), a leading multi-sector and full-service research and management consulting firm of Bangladesh.


A Fellow (FIMC) of the Institute of Management Consultants Bangladesh (IMCB), Mr. Haq also is a Fellow (FCIM) of The Chartered Institute of Marketing (CIM) of UK, the top marketing professionals’ organization of the world.

Mr. Haq is actively involved with many professional, business, socio-cultural organizations and societies of Bangladesh and abroad. He is the former Chairman of the Global Advisory Council/Board of the Mystery Shopping Professionals Association (MSPA) and past President of MSPA Asia-Pacific. He was a Trustee of the International Council of Management Consulting Institutes (ICMCI) and Founder/past President of the Institute of Management Consultants Bangladesh (IMCB). Mr. Haq is the National Representative of WAPOR (World Association of Public Opinion Research) and a Founding Council Member of WAPOR Asia.

Mr. Haq is the Founding Chairman of Solmaid Community School Foundation, a charitable organization providing support to the street children for primary education and skill development. He is also the Founding Secretary General of Nurjahan-Salam Foundation, a charitable organization providing support to the rural Poor for self-sustaining and income generating activities.

Bruce Xing

Bruce Xing

Director Development East Asia, MSPA Asia Pacific,
Force Research China - China

Bruce started his career in Mystery Shopping Company since 2009. After years of involvement, he has developed extensive experience of project management, solving complex problems, establishing team structure.

His personal philosophy has always been to nip problems in the bud, this is because I fully understand the way small, localized issues can quickly manifest into global, board-level issues. He is highly enthusiastic and ambitious as working for MSPA-AP that shares the same idea of making mystery shopping more standardized and sustain in the long run

 

Nabil Rizkallah

Nabil Rizkallah

Director Marketing, MSPA Asia Pacific
GWR Consulting - UAE

Nabil is the Founder and CEO of GWR Consulting, a customer experience management & quality control company established in 2005. He has led many customer experience strategic initiatives that have had positive impact on many business sectors. Nabil was formally trained in social and behavioral sciences at the Amercain University of Beirut. He has  attended multiple executive educational programs at Insead and Leicester University. By engaging and motivating his team, GWR has rapidly expanded to cover every country in the Middle East and North Africa

Selim Saad

Selim Saad

Director Communications, MSPA Asia Pacific
REACH S.A.L - Lebanon

With over 25 years of market research expertise, data analysis and consultancy, Selim Saad is the Regional Director for the  Levant and North Africa at REACH (Research and Consulting House). 

He has managed and directed research operations in more than 20 countries in the Middle East and North Africa dealing with local and multinational firms.

He is a specialist in MS, consumer behaviour and attitude, brand equity, opinion polling and socio political surveys. He is also a trainer and mentor for CSR programs and social entrepreneurship

KC Tan

KC Tan

Governor, MSPA Asia Pacific

Mr Tan holds a MBA (Finance) from University of HULL, UK and was a member of The Chartered Institute of Management Accountants, UK

During his 35 years of working experience, Mr Tan was involved in various industries including Finance, Semiconductors, Trading and Manufacturing.  He presently holds a senior management position with a multi-national corporation.

Mr Tan is also an active member of Friends-In-Charity, a charity group formed by like-minded individuals to help out those needy/elderly folks in society. 

Zaheer Ghani

Zaheer Ghani

Director Certified Shopper Membership, MSPA Asia Pacific
Shaw Hotels & Consultancy Services Pvt Ltd. - India

Along with Shaw Hotels, Zaheer is actively involved in Sales & Marketing of ShawMan Software Pvt Ltd. one of India’s leading Hospitality Software Companies and Bonasera Hotels Pvt Ltd. (Resort) which are family owned businesses.

 

Apart from work, playing basketball is a passion. Have represented the state of Maharashtra, India at the National Level. He still continue to play at competitive club level and play for the best club in Mumbai.