This session offered a foundational overview of digital marketing approaches crucial for connecting with your current and future audience. From boomers to Gen Z, everyone's online.

It showcased the significance of online presence, contemporary social media usage, and utilizing digital channels for lead generation and brand building.

Anita delved into the diverse preferences and behaviours of different generations, highlighting the importance of online outreach. She explored how digital marketing strategies can adapt based on the customer journey stage to effectively engage potential clients and shoppers.